Café Jubilee to open outlet in Shanghai World Expo 2010
Café Jubilee will open its second overseas presence during the 2010 Shanghai World Expo with a fully operational outlet located within the Malta Pavilion. The Shanghai outlet follows hot on the heels of the recent inauguration of a Café Jubilee outlet in Budapest in a joint venture with the Corinthia Group of Companies.
The next World Expo will be taking place in China' s biggest city between the 1st May and the 31st October. A new Café Jubilee menu, wine and drinks list have been created, modelled on those offered in outlets in Malta, Gozo and Budapest but slightly modified to cater for the Shanghai Expo environment.
"We are honoured to have a Café Jubilee presence in the Malta Pavilion at the World Expo, which is one of the most prestigious global trade events. Our brief is to promote traditional, Maltese products and we will also be enhancing the visitor experience to the Malta stand by offering a full Café Jubilee menu, including all those favourite dishes which are part of Maltese cuisine and which are so popular at our other outlets," said Mr. Alex Scicluna, Chief Executive Officer for Jubilee Group.
The World Expo is held in a different country every time and aims to promote the exchange of ideas and the development of the world economy, culture, science and technology. Boasting a 150-year history, the World Expo is regarded as the Olympic Games of the economy, science and technology. The theme for this year's event is ‘Better City, Better Life', an ethos that fits in perfectly with the Café Jubilee lifestyle and which represents the wish for better living in urban environments.
To make the traditional, Maltese experience more complete, Café Jubilee has also roped in long-standing partners Farsons and Delicata Winery in this venture. The Café Jubilee outlet will include products from both these companies on its menu. Mr. Anthony Scicluna, one of the directors of Café Jubilee, is travelling to Shanghai to oversee the setting up and running of the outlet.
"We are setting up a replica of the other Café Jubilee outlets, including all the trademark fixtures, fittings, cutlery and crockery. This is a massive operation in itself. We have already sent a 40 foot container packed with equipment and décor items to Shanghai and our assembly team will be travelling there shortly in order to commence the set-up," said Mr. Scicluna.
"This venture will aid our efforts to raise awareness about the Café Jubilee brand in the Far East. It has always been a strong ambition of ours to venture into franchising and we hope that this event will bring us a step closer to fulfilling this ambition," Mr. Scicluna concluded.